Paul PavelAlanpaul pavel / bucharest & worldwide available--:--
(◕‿◕)

Most people will tell you what your business needs before they have looked at a single number of yours.

I find what your business needs.
Then I build it myself.

Three years at BCG in Toronto, then I co-founded WOMBO, an AI app that passed 200 million downloads.

Let's talk →A short call. No pitch.
~ paul@pavel
$ whoami
strategist + builder, one person
$ cat record.txt
WOMBO 200M · Best App 2022 · ex-BCG
$ status
available · a few engagements
co-founder backed us 3 yrs, strategy Best App Google Play 2022
01 what you get
01
out[1] › what I find

Where the money is going.

Your orders, your prices, your competitors, your site. You get a plan and a fixed price for the build. Sometimes the answer costs nothing to act on.

↓ the sheet in section 02
02
out[2] › what I build

The thing that fixes it.

Usually AI automation: a tool doing a job nobody in the business has time for. I write the code, so it does not get handed to somebody who was not in the room.

↓ Truva in section 02
03
out[3] › what keeps improving

Yours from day one.

You own the code and the thinking from the day it ships. Keep me on monthly after that, or don't.

↓ how it runs in section 04
02 recent work

Both of these are from this year, both in Romania.

a retailer in Bucharest · the analysis

The answer was to put prices up in one part of the shop and hold them down in another. Raise everything and the second one eats the gain from the first.

1,92×HE UNDERCHARGES
His main competitor charges 1,92 times his price for the same product.

how I knowI scraped both catalogues, read the composition of every product in each, and matched his against theirs on what physically goes into them. The gap holds across every matched pair, per unit, on products of the same size.

+30%RAISE PRICES HERE
Raise that category 30% to maximise profit.

how I knowI modelled the whole range between his price and the competitor's against fifteen months of his own orders, product by product and month by month. Profit peaks there. At the competitor's price it turns negative, costing about 15.000 lei a year.

41%HOLD PRICES HERE
Do not raise prices in the category that is 41% of revenue.

how I knowCustomers there drop off about twice as fast on a price rise as they do in the category above, and it is already growing 36% a year on its own. A rise turns negative.

3.373CUSTOMERS TO CONTACT
Past customers, never emailed once.

how I knowI grouped every customer by the month they first bought and tracked what each group did afterwards. 16 to 18% come back within a year with no marketing at all, and 1.342 of them bought in the last six months. Worth 26.000 to 129.000 lei a year.

The analysis, the design, the words and the code all come from one person.

I designed and wrote this page. Same for the one below.

Truva Foundation · the build
Truvatruva.ro ↗

Their codebase was gone. I rebuilt the site from what was still public, then designed and wrote the whole thing again. This is it.

click to expand ↓
truva.ro
The Truva home page
Truva on a phone
27 pages 2 languages 13k lines of custom code 1 person, start to finish
Design
  • Every page drawn from scratch
  • Custom animation on every section
  • The palette, the type, the logo, every icon
Copy
  • Every word on that site is a word I wrote
  • Six articles, the legal pages, the booking flow
  • Written from nothing, not from a client brief
Build
$ stripe · webhook · email
  • Card payments through Stripe
  • A receipt email in the buyer's language
  • A daily email telling him who is coming
  • A printed QR that puts the discount in for you
Off the screen
  • A roll-up banner and a flag for their booth
  • Flyers, printed and folded
  • The YouTube channel
  • A breathing exercise people follow at home
03 the record
$ ls ~/record → wombo.app memeworks.dmg bcg.txt
wombo.app
WOMBO co-founder
200M+
// #1 in every country on the App Store, 2021

I co-founded WOMBO. We built two AI apps, WOMBO and Dream. In 2021 both hit number one on the App Store in every country. Dream made AI art before most people had seen it. Over 200 million downloads. Google Play's Best App 2022. NVIDIA backed us.

// Dream by WOMBO · still live at dream.ai ↗
Download on the App Store Get it on Google Play
memeworks.dmg
MemeWorks

I built MemeWorks, an AI product, at Founders Inc in San Francisco.

bcg.txt
BCG

Three years at BCG, one of the top management consulting firms in the world. That's where the strategy comes from.

04 how i work

I work from your own numbers, not from industry averages. Your orders, your prices, your ad spend, whatever your competitors publish.

You own everything I build outright, whether or not you keep working with me.

I do the diagnostic and the build myself, so I only run a few engagements at a time.

The diagnostic

PAID UP FRONT

I go through your orders, your prices, your ad spend and your competitors. You get a written plan and a fixed price for the build.

▸ stop here and the plan is still yours

The build

HALF UP FRONT, HALF ON DELIVERY

I build what the plan says. Most engagements land around €7.500, depending on scope.

▸ stop here and you keep everything I built

A monthly advisory

OPTIONAL

I read your numbers every month and come back with one change to make, and the figure behind it.

05 let's talk
Paul PavelAlan
Most of my work comes by referral. If someone pointed you here, that's a good sign. Write me and we'll find a time.